Why community management is different from social media marketing

It’s an easy mistake ed in quite broad or very specific terms. For example, if you define social media marketing as any and all activities on social media that are designed to sell your brand and your product, it can easily be argued that community management should be included under that umbrella. But it’s also possible, and probably best, to separate community management from social media marketing entirely to be more specific about exactly what you hope to achieve. While

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Define success – They say that a journey of a thousand miles begins with one step. That may be, but what if you have no idea what direction you’re walking in? Well, that first step and those thousand miles won’t have taken you anywhere – nowhere that you wanted to be at least. Before you take your first steps as a community manager, you need to have some idea of where you want to go and what success looks like.

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Do communities create meaningful relationships?

Communities come with a strong set of benefits for the companies that maintain them. We discussed this more in depth in a previous article, “Why you need to build a community and how to use it to reach your customers“, but the short explanation is that community building is the most effective form of promotion and outreach in today’s market. Businesses become more human, more relatable in communities – and that’s exactly what’s needed to reach consumers these days. Businesses

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SEO and keywords – Building a community through personal outreach and engagement are necessary, but it’s a lot of work. Ideally, you want to reach a point where your community can experience some amount of organic growth without your direct involvement. You want people who share your interests to find you all on their own. That’s where SEO and keywords come in. Smart implementation of SEO and keywords throughout your content is a superb engine of growth. Hopefully, you can

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The 80/20 rule: Why just 20% of your social media content should be about your brand

It’s been a challenge adapting marketing and outreach to the digital age. Where once consumers could be effectively targeted with a well-placed billboard, the online world of social media has required a new model of marketing. Even when it’s online, impersonal, billboard-type ads just don’t cut it anymore – people increasingly need to be reached in their more intimate online spaces to make an impression. And that’s what the 80/20 rule is all about. Let’s start with the fact that

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Not everything is about business – We all know you have to make ends meet at the very least. And what’s the point of having a business if you aren’t aiming for healthy profits and growth? But Ironically, to meet that end, it’s best if you worry less about the business side of things and focus on engagement with a strong community. Even if you have a global, online or digital community, engaging with its members fires up your brand

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Essential tools and websites for community management

No job is possible without the right tools and that’s especially true for community management, where a large load of diverse tasks requires superhuman levels of the organization. Not all of the tools you’ll use as a community manager are necessarily meant for community managers, but community managers use them all in unique ways to get the job done. Analytics A high-powered analytics tool is an absolute must as a community manager. Without it, how would you know what’s working,

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Search your own brand – How do you keep up with and keep yourself aware of everything that’s being said about you online? After all, these discussions don’t take place only within the bubble of your own community and keeping track of what’s being said about you is crucial for a number of reasons. The first is to have some idea of public sentiment toward your brand and products. Are users satisfied, or are they complaining about a specific feature

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Do you have what it takes to be a community manager?

Being a community manager is a rather exciting, even exotic profession. In many ways, you are the mover of mountains. A CEO or project manager may be the one with the initial vision, but it’s the community managers who are actually out among the people, making it a reality. Maybe that’s why so many people want to be community managers now. It’s marketing, but with soul – like the best of politicians who go out, door-to-door, interacting with voters to

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Find new platforms, be creative – Conversations between people exist across the internet, not only on Facebook and LinkedIn. These discussions are an amazing opportunity for you to network, grow your community and/or have a discussion with opinionated community members, all of which are positive things for your outreach efforts. At first glance, it might seem that creativity shouldn’t have much to do with this process. But an immense amount of creativity can be found in identifying the platforms you

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What value do brand communities create for the organizations that run them?

Brand communities are the new hot topic in marketing. As competition for attention becomes more and more fierce, establishing a community of value for users is emerging as the number one way to keep up momentum, extend your reach and maximize your operations, particularly in the marketing arena. These communities create three main kinds of value for the businesses and organizations that run them. Organic growth Marketing isn’t only about selling a product, it’s about increasing brand awareness and growing

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Create a content plan – We believe that after you learned what your community talks about, what questions they have and what topics will interest them (Check out our tip from last week), you’ll have many ideas for your content. The content plan is a way to manage pretty much any media that you create and own: written, visual, downloadable … just name it. And you’ll want to manage the hell out of all that content. You’ll be juggling blogs,

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How to use gamification to increase social media engagement

We, humans, are biologically competitive. In fact, the rules of survival of the fittest have put all living creatures in a competitive stance against rivals – rivals for food, love, and territory. The advanced development of the human brain has extended that natural instinct for competition to more sophisticated areas like business, politics and even just fun games. Many of the best marketing strategies and techniques rely on appealing to our core biological instincts to subconsciously attract us to a

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Know your audience – There are about 2.27 billion active monthly users on Facebook and 326 million on Twitter. It’s likely your potential community members are already on social media talking about things that are relevant to you. That’s why social media is such a great place to start looking for and building your own audience. Never before have so many consumers been gathered in the same arena or made available such useful information about themselves. In the past, if

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Should you outsource community management?

It’s an argument that arises for just about every area of business operations: to outsource or not to outsource? There’s an external company that can handle just about every task you’ll need taken care of in the workplace for a reasonable price, from development to HR and administration. This same is true of marketing and community management. So how do you know what to choose? Every situation is unique, to be certain. Some may find outsourcing their community management work

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How our Telegram bot can make your life easier?

Telegram is an anonymous messaging platform with awesome features that have come to dominate more and more industries in the last two years. Above them, all is the crypto industry. Telegram is considered to be the best channel for startups to raise awareness for their initial coin offering. But it’s not just crypto – Telegram also has groups for discussions on marketing and sales, groups to purchase flights and travel packages and even groups for immediate updates about and from

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How we created a successful gamers’ community on Discord from scratch

Building a community can be tough and time-consuming even when you have intimate knowledge of the brand, topic or field that it revolves around. You know the best forums, groups, and influencers to help you get started. You know the lingo and online culture. But it’s still difficult to know if your efforts are succeeding or to set plans based on any timetables of growth. So what happens when you’re really at a disadvantage and you don’t know anything about

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community management

5 tips for effective community management (or how we improved our community management strategy)

Community management became a strategically critical tool for businesses in 2018. Many brands and companies have already understood that it’s not enough to place ads on various platforms and wait for customers to come to them. They need to reach out to connect with their customers, developing partnerships and maintaining a dialogue. We’ve compiled 5 tips for you here that we discovered for ourselves over the past year and that helps us improve our approach to community management, reaching new

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community management

Why community management is so important during post ICO?

The biggest “buzz” word (though it’s really more of a phrase) of 2018 has to be, without a doubt, community management. This concept has been put front and center by the crypto industry, where a thriving system of community management isn’t just a marketing tool, but a prerequisite for any project’s success. So what is community management exactly? How is it different from marketing and why is it so important, especially in the post ICO stage? What’s the difference between

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community management

How to become an official Emissary!

The Emissary Guild is a community for people who love ICOs and want to see them succeed. We have many kinds of friends: crypto enthusiasts, ICO contributors, bounty hunters, crypto influencers, translators and moderators. Together, we help ICOs reach their goals and get rewarded for doing so. Our members, or to be precise – emissaries, are the most important things. Without them, we couldn’t do our job. Those are the people who help us spread the word if it’s by

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community management

Discord for newbies!

If you ask Wikipedia, “Discord is a proprietary freeware voice-over-Internet Protocol application designed for video gaming communities, that specializes in text, image, video and audio communication between users in a chat channel.” In simple words, Discord is a communication app, much like Telegram or WhatsApp. It’s a place where communities can get together and interact with each other. The Discord app works with desktop and mobile platforms, combining the features of a chat lobby, a message board, and voice chats

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community management

How to find a good community manager

We’ve already established how critical it is to build an effective community around your brand and products. It’s the best tool we’ve got for meeting the diverse demands of modern marketing. Building a community and engaging personably with your users is the only way to go where they are and transcend the traditional boundaries between business and customer. To build and maintain a good community, you’ll need a good community manager. Fantastic, where are you supposed to find one of

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community management

Why you need to build a community and How to use it to reach your customers?

Remember the good old days? Marketing used to be so direct. Whether you wanted a product sold or just aimed to increase brand awareness, you paid to place an ad on a giant billboard in a visible spot or paid for space in a newspaper or other publications. Television ads were for the big boys with big budgets. Consumers did the rest of the work. But oh how things have changed. Increased exposure to media and an inundation of brands

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community management

Why community feedback is so important

Don’t fool yourself; you may be the genius behind a great new miracle product and the perfectly efficient business you’re trying to build, but you can’t do it all by yourself. You need an entire team of managers, developers, customer service representatives and even someone in charge of HR to take care of the team you’ve built. Oh, and there’s your community of course! On the scale of familiarity and intimacy with your product, your community exists somewhere between your

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Everything you need to know about building a community

No consumer likes to feel like a just a sales figure in the analytics of the businesses they spend their money on. Companies that shy away from building a more personal relationship with their customers aren’t likely to succeed, even with the best of products. That’s because people are encouraged when they feel that someone actually cares. What’s needed is a community, and that’s what Emissary Guild specializes in creating. It can be a tall order for a business to

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