Why community management isn’t really new

Everybody is talking about community management these days and newcomers sometimes struggle to grasp the concepts behind this practice that’s burst onto the online marketing scene. What separates community management from social media marketing? Are Twitter followers a community to be managed? How does community management translate into profit? These are all relevant questions and answering them will help you get to the core of what community management actually is. But the first important thing to realize is that community

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5 interesting stats about brand communities

What’s all this hype about brand communities? It seems like a lot of extra work for little gain. Why put in all that effort to build a community of people who might be interested in your product but spend most of your time and resources discussing things that are only vaguely related to your business? Doesn’t this fall into the counterproductive category? Well, there are plenty of reasons what it doesn’t. You expect your family and friends to be there

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How brand communities can help in a business crisis

One of the best reasons to keep yourself surrounded by a strong and carrying community is to have the support you need when you need it most. People often turn to their religious communities if they’ve lost a loved one and homeless people go to soup kitchens for food provided by the community in times of need. That is also one of the greatest benefits of keeping your brand community close at all times. Imagine you’re in crisis mode. You’re

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The difference between discussion platforms, from Telegram to social media

Perhaps the single most important characteristic of the internet is its diversity and flexibility. People from around the world with different ways of looking at any number of topics, small or large, have been able to create an online space for themselves, reflecting who they are and, inevitably, finding others who think similarly. And this diversity hasn’t only been expressed in the opinions and points of view on various platforms online – it has also been manifested in the platforms

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#COMMUNIDAY

Keep networking – You’ll never sustain a strong community if you can’t expand it and grow continuously. Growth doesn’t have to occur on a massive scale, but it must be ongoing and the new people you bring into the fold must be high-quality, engaged participants. Without this continued growth, whatever community you’ve managed to build will eventually stagnate. Older members stop posting and there’s no new blood to bring excitement and new ideas. The only way to maintain this basic

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#COMMUNIDAY

Don’t forget to follow up – How do you know when someone is paying attention to you? Here’s a hint: It’s not only about your initial engagement. Let’s say you’re engaged in a conversation with a friend. He seems interested at first but suddenly goes quiet and stares off into space. He won’t reply to you or even acknowledge your existence anymore. Awkward huh? The case is similar to your followers. Managing a community and engaging with your customers is all

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How we managed to create a strong team of moderators/admins

Community management is all fun and games, but you have to get a solid group of reliable admins and moderators behind you. These individuals help you filter through and monitor the content in your forums, effectively extending your capabilities and allowing you to oversee a larger community. We’ve gotten pretty good at it and that’s thanks, in part, to our successful recruitment of moderators and admins. 1. We built a clear schedule to onboard new customers and manage their community.

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#COMMUNIDAY

Be authentic in your communication – There is nothing worse than social updates that sound like a press release. It’s impersonal, boring and even patronizing at times. Ain’t nobody got time fo dat! You’re a consumer as well as an entrepreneur, so ask yourself, what kinds of content do you engage with from other companies? Odds are, you don’t willingly interact with anything that’s too businessy – and you’re a businessman! Now imagine average consumers, worried about their own jobs,

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How our gaming method got us 78K claps on Medium

There’s more than one way to skin a cat and there’s more than one way to reach your target audience and get the exposure you need. Sure, you can spend your entire budget on social media ads and other types of promoted content, or you can take a more organic route, letting others do your advertising for you. We were able to take this kind of approach and get 78K claps on Medium, spreading our message far and wide across

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Customer Connection – Attention has become one of the world’s top business resources. First and foremost, you want consumers to recognize you. Then, hopefully, you can retain their attention and keep them coming back for more. That has always been the marketing model, but with more competition and an increasing pace of life in general, it’s become a more challenging ideal to attain. It is no longer enough for companies to have expert testimonies or research that backs up their

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Why are personal relationships with community members so important?

Even while consumers need more and more direct connections with businesses in order to trust and want to support them, the sheer volume of consumers and the relatively small size of companies these days makes it difficult to make that connection. That’s why there are people like me, responsible for managing communities and reaching out to consumers. These are the three main answers that come to my mind when asked why what I do is so important: 1.  The first

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#CommuniDay

Keep asking questions – Every brand is on a never-ending quest for more engagement and interaction with its audience. But why? And how is it that asking questions yourself is one of the best ways to increase engagement? Obviously, when asked a question, we have an immediate instinct to respond and offer whatever we can to the conversation. That’s why you’ll always hear suggestions to ask questions of your audience on social media. Statistically, this increases engagement across the board

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How we managed to collect 85,000 email addresses in 3 months

Has email marketing hit its peak? It’s getting more and more difficult to get people’s attention and some may even be more hesitant to give out their emails lately due to security concerns raised in the media. But, just like in every other form of marketing, there are always ways to keep it exciting, stay relevant and make sure that your efforts have an impact. As we learned, successful email marketing is about standing out from the crowd. How? Well,

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#CommuniDay

Find and monitor the right channels – Everyone wants to reach the right audience. What’s the point of marketing your services and products if the only people who see your efforts are people who have no interest in them? It used to be a physical location that mattered: sponsorship of the right event or a billboard in the right place. Today, you reach the right audience by finding and monitoring the right channels online. These locations will depend on your

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Why community management is different from social media marketing

It’s an easy mistake ed in quite broad or very specific terms. For example, if you define social media marketing as any and all activities on social media that are designed to sell your brand and your product, it can easily be argued that community management should be included under that umbrella. But it’s also possible, and probably best, to separate community management from social media marketing entirely to be more specific about exactly what you hope to achieve. While

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#CommuniDay

Define success – They say that a journey of a thousand miles begins with one step. That may be, but what if you have no idea what direction you’re walking in? Well, that first step and those thousand miles won’t have taken you anywhere – nowhere that you wanted to be at least. Before you take your first steps as a community manager, you need to have some idea of where you want to go and what success looks like.

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Do communities create meaningful relationships?

Communities come with a strong set of benefits for the companies that maintain them. We discussed this more in depth in a previous article, “Why you need to build a community and how to use it to reach your customers“, but the short explanation is that community building is the most effective form of promotion and outreach in today’s market. Businesses become more human, more relatable in communities – and that’s exactly what’s needed to reach consumers these days. Businesses

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#CommuniDay

SEO and keywords – Building a community through personal outreach and engagement are necessary, but it’s a lot of work. Ideally, you want to reach a point where your community can experience some amount of organic growth without your direct involvement. You want people who share your interests to find you all on their own. That’s where SEO and keywords come in. Smart implementation of SEO and keywords throughout your content is a superb engine of growth. Hopefully, you can

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The 80/20 rule: Why just 20% of your social media content should be about your brand

It’s been a challenge adapting marketing and outreach to the digital age. Where once consumers could be effectively targeted with a well-placed billboard, the online world of social media has required a new model of marketing. Even when it’s online, impersonal, billboard-type ads just don’t cut it anymore – people increasingly need to be reached in their more intimate online spaces to make an impression. And that’s what the 80/20 rule is all about. Let’s start with the fact that

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#CommuniDay

Not everything is about business – We all know you have to make ends meet at the very least. And what’s the point of having a business if you aren’t aiming for healthy profits and growth? But Ironically, to meet that end, it’s best if you worry less about the business side of things and focus on engagement with a strong community. Even if you have a global, online or digital community, engaging with its members fires up your brand

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Essential tools and websites for community management

No job is possible without the right tools and that’s especially true for community management, where a large load of diverse tasks requires superhuman levels of the organization. Not all of the tools you’ll use as a community manager are necessarily meant for community managers, but community managers use them all in unique ways to get the job done. Analytics A high-powered analytics tool is an absolute must as a community manager. Without it, how would you know what’s working,

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Search your own brand – How do you keep up with and keep yourself aware of everything that’s being said about you online? After all, these discussions don’t take place only within the bubble of your own community and keeping track of what’s being said about you is crucial for a number of reasons. The first is to have some idea of public sentiment toward your brand and products. Are users satisfied, or are they complaining about a specific feature

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Do you have what it takes to be a community manager?

Being a community manager is a rather exciting, even exotic profession. In many ways, you are the mover of mountains. A CEO or project manager may be the one with the initial vision, but it’s the community managers who are actually out among the people, making it a reality. Maybe that’s why so many people want to be community managers now. It’s marketing, but with soul – like the best of politicians who go out, door-to-door, interacting with voters to

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#CommuniDay

Find new platforms, be creative – Conversations between people exist across the internet, not only on Facebook and LinkedIn. These discussions are an amazing opportunity for you to network, grow your community and/or have a discussion with opinionated community members, all of which are positive things for your outreach efforts. At first glance, it might seem that creativity shouldn’t have much to do with this process. But an immense amount of creativity can be found in identifying the platforms you

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What value do brand communities create for the organizations that run them?

Brand communities are the new hot topic in marketing. As competition for attention becomes more and more fierce, establishing a community of value for users is emerging as the number one way to keep up momentum, extend your reach and maximize your operations, particularly in the marketing arena. These communities create three main kinds of value for the businesses and organizations that run them. Organic growth Marketing isn’t only about selling a product, it’s about increasing brand awareness and growing

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#CommuniDay

Create a content plan – We believe that after you learned what your community talks about, what questions they have and what topics will interest them (Check out our tip from last week), you’ll have many ideas for your content. The content plan is a way to manage pretty much any media that you create and own: written, visual, downloadable … just name it. And you’ll want to manage the hell out of all that content. You’ll be juggling blogs,

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How to use gamification to increase social media engagement

We, humans, are biologically competitive. In fact, the rules of survival of the fittest have put all living creatures in a competitive stance against rivals – rivals for food, love, and territory. The advanced development of the human brain has extended that natural instinct for competition to more sophisticated areas like business, politics and even just fun games. Many of the best marketing strategies and techniques rely on appealing to our core biological instincts to subconsciously attract us to a

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#CommuniDay

Know your audience – There are about 2.27 billion active monthly users on Facebook and 326 million on Twitter. It’s likely your potential community members are already on social media talking about things that are relevant to you. That’s why social media is such a great place to start looking for and building your own audience. Never before have so many consumers been gathered in the same arena or made available such useful information about themselves. In the past, if

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Should you outsource community management?

It’s an argument that arises for just about every area of business operations: to outsource or not to outsource? There’s an external company that can handle just about every task you’ll need taken care of in the workplace for a reasonable price, from development to HR and administration. This same is true of marketing and community management. So how do you know what to choose? Every situation is unique, to be certain. Some may find outsourcing their community management work

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How our Telegram bot can make your life easier?

Telegram is an anonymous messaging platform with awesome features that have come to dominate more and more industries in the last two years. Above them, all is the crypto industry. Telegram is considered to be the best channel for startups to raise awareness for their initial coin offering. But it’s not just crypto – Telegram also has groups for discussions on marketing and sales, groups to purchase flights and travel packages and even groups for immediate updates about and from

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