Keep asking questions – Every brand is on a never-ending quest for more engagement and interaction with its audience. But why? And how is it that asking questions yourself is one of the best ways to increase engagement?
Obviously, when asked a question, we have an immediate instinct to respond and offer whatever we can to the conversation. That’s why you’ll always hear suggestions to ask questions of your audience on social media. Statistically, this increases engagement across the board and helps you reach a wider audience. But think a bit deeper than that and you’ll see that asking questions isn’t just a cute social media strategy, it’s a mindset that every business should have.
Brands don’t need to be infallible anymore. In today’s market, it’s much more important for consumers to feel they connect with a brand on a human level, and humans are, by nature, quite fallible. But that doesn’t mean we don’t strive to be the best we can be. That journey is one in which we are constantly learning and improving. How? By asking questions of others. Having this mindset makes your brand more relatable and more honest for consumers. Asking questions signifies humility and integrity – two qualities we are always on the lookout for in others.
But continuously asking questions of your community gives you many other advantages as well: It’ll help you identify your most engaged community members who could become ambassadors or valued customers; it’ll help you learn about your own product and influence your development (after all, you want a product that people are happy with); and most importantly, you’ll be building trust with your audience while providing extra value for them at the same time. Consumers don’t just want a good product – they want to be mentally stimulated. They want to be a part of a community and that means contributing ideas. Give them that and you’ll have the base you always wanted.
So don’t just ask a single question – keep asking! Stay engaged and follow up with as many respondents as possible.
Life ProTips– This subreddit is a great place to learn how to become smarter in life, and to make the most out of things efficiently. It offers tips from anything from personal finance, technology, down to child-minding tricks. But the tips listed here aren’t your regular common sense or common courtesy tips, they are more in line with how to calm a crying newborn or recover a stolen vehicle.
“Your people love being part of a community because
Some brands have such a deep resonance with customers that being associated with the brand is a way to assert personal identity.” (#EmissaryGuildCommunity)