Create a content plan – We believe that after you learned what your community talks about, what questions they have and what topics will interest them (Check out our tip from last week), you’ll have many ideas for your content.

The content plan is a way to manage pretty much any media that you create and own: written, visual, downloadable … just name it. And you’ll want to manage the hell out of all that content.

You’ll be juggling blogs, different kinds of social media posts, private conversations and maybe even videos or podcasts. The sheer amount of content you’ll be creating already establishes the need for good planning and overall management. Perhaps “content organization” is a more suitable term for this motivation.

But having a good content plan is also about making sure you turn your ideas into reality and then tracking their success – or failure. Let’s say you have good ideas for 5 blog posts. Nothing is more important than setting a schedule and sticking to it. This guarantees that your 5 blogs will see the light of internet exposure.

The next step of being a good content planner is tracking those 5 posts to see what worked and what didn’t. Don’t just plan deadlines for your posts, plan time to review analytics and outcomes to learn what lessons you can and make the appropriate adjustments to your next plans.

The content plan continuously demonstrates who you are and the expertise you bring to your industry. Now it’s your time to put it in order!


Community management is an evolving field. Luckily, there are lots of communities around the web you can learn from and get help—whether you prefer Twitter, Facebook or LinkedIn.

This week we wanted to recommend Hootsuite Facebook page. Hootsuite community is where you can meet people who are so passionate about a product. Explore their community programs, read interesting articles and find out how you bring your brand to the globe.


“Your people love being part of a community because some brands have such a deep resonance with customers that being associated with the brand is a way to assert personal identity “.(#EmissaryGuildCommunity)

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