Why are personal relationships with community members so important?

Even while consumers need more and more direct connections with businesses in order to trust and want to support them, the sheer volume of consumers and the relatively small size of companies these days makes it difficult to make that connection. That’s why there are people like me, responsible for managing communities and reaching out to consumers.

These are the three main answers that come to my mind when asked why what I do is so important:

1.  The first thing that comes to mind (something not so obvious these days) is that I’m not a bot. Being a human being means I have feeling, and when a community member has a problem due to a language barrier, lack of knowledge in the field, or even just had a bad day, I want to assist and help. My willingness to help comes from a place of empathy, not because I was programmed to do so. Being there for a community member in need helps gain trust and affection, which is beneficial for both sides.

2.  Communities are always made up of a very diverse group of individuals. There are people with different backgrounds, opinions, fields of interest and knowledge. When you get to know them you can learn so many interesting things! Some of them could even help you at work. They could make your life easier by suggesting a time management app, an informative website, a keyboard trick (you know who you are 😉 thanks again for that!) or an article that fits perfectly to a post for the community. You can benefit from it on a professional and personal level.

3.  A community is more than a bunch of people that share an interest. It is a group of people with shared beliefs, values, and purpose, and when someone is passionate about his or her beliefs, they share that passion with their community. As a community manager, I think it is highly important to understand (or at least try to understand) the things that make their eyes sparkle (so I imagine), and the only way to do so is by engaging with the community. You can read about any topic on the internet, read articles or research, even watch some documentaries, but nothing compares to a straightforward communication with the community.

In the end, AI-built responses to community inquiries are still a long way from being good enough to replace the personal nuance that someone like me can offer. And my work is also important to me 🙂 We’re social animals and there’s nothing like getting to enjoy social interaction and human engagement for a living. I love all the people I get to talk to and hope they love me too.

How our Telegram bot can make your life easier?

Telegram is an anonymous messaging platform with awesome features that have come to dominate more and more industries in the last two years. Above them, all is the crypto industry. Telegram is considered to be the best channel for startups to raise awareness for their initial coin offering. But it’s not just crypto – Telegram also has groups for discussions on marketing and sales, groups to purchase flights and travel packages and even groups for immediate updates about and from politicians. You name it and it’s there.

That’s because Telegram brings several advantages to users over competitors like WhatsApp. For businesses, Telegram has channels and groups, which can host thousands of community members. Telegram’s secret chat is one of the most technologically secure ways to communicate over the internet. Phone numbers can be kept private through Telegram’s username feature and various bots are compatible with Telegram, expanding its functions.

Why not bot?

But Telegram isn’t all sweet-smelling roses. If you maintain a Telegram group of at least a couple hundred members, you’ve almost certainly encountered a number of problems that make your life more difficult.

First of all, most groups need moderators. No one wants their group to turn into a spam magnet, so they have to delete every message that isn’t on topic, block people who misbehave and make sure that members are generally following the rules. Secondly, they have to answer questions and have discussions with group members – that is the goal here after all. What’s more, if you want to make sure there is continued activity in your group, you also need to be active yourself by posting topics for discussion, playing games, encouraging conversations, welcoming people when they join and more.

All of these requires manpower and time. That’s not bad, that’s just the work. But what happens when you have hundreds, thousands or even tens of thousands of people in your group? Maybe you have Superman working for you, but maintaining groups like this once took up 85% of our community manager’s time until she threw up her hands and said, “What is this? I feel like a robot!” So why not free up her time by assigning these tasks to a real bot?

All about bots

Telegram allows for the creation and connection of bots. These beyond-useful tools function as Telegram accounts that are operated by AI rather than a person. But users can interact with bots similarly to how they interact with people (within the bots’ functional parameters of course).

Looking for the perfect image reply? Just message ImageBot and tell it what kind of image you need. Want to create a poll for members of your group to participate in? PollBot is the perfect tool for that. Telegram has made bots easily accessible and even offers tools to create new bots, growing the number of possibilities and expanding Telegram’s usefulness.

A bot of our own

There are lots of bots on the market for free and others you need to pay for. Either way, they offer many comfortable functions. Besides images and polls, there are game bots, bots that find music for you, bots that help you trade in currency, and yes, bots that help moderate your groups. You can search for bots here.

Of course, there are advantages and disadvantages to using existing bots. On one hand, they are ready to be used! The developers who built the bots have already tested them, fixed them, improved them and made sure they work without any glitches. Some bots even have technical support to help you in case you encounter a problem.

Building a new bot requires at least basic knowledge in how to create and add bots to the platform, a programmer who knows how to write the proper code, an internet interface developer who can make the bot easy to use for people who aren’t developers and a rigid process of quality assurance. But on the other hand- the big advantage is that the resulting bot can do exactly what you want.

As a company that does community management, we wanted a special bot that could precisely meet our specific needs. When we couldn’t find one already in existence, we decided to create our own.

So what does this bot do?

  1. It kindly welcomes new users in a dynamic fashion
  2. It allows us to schedule future messages
  3. It allows us to create a bank of messages that can be sent at random
  4. It gives us statistics on users in the group
  5. It deletes messages with spam keywords we set ahead of time

It does several other things besides, and because it’s ours, we can keep developing it according to new needs that arise and add new features to it whenever we feel like.

Now, our community manager can focus on creating quality connections and having real conversations with people instead of writing the word “Welcome” a thousand times every day.

Want to know more about our bot and how we built it? Want to use it? Contact us!

 

 

How we created a successful gamers’ community on Discord from scratch

Building a community can be tough and time-consuming even when you have intimate knowledge of the brand, topic or field that it revolves around. You know the best forums, groups, and influencers to help you get started. You know the lingo and online culture. But it’s still difficult to know if your efforts are succeeding or to set plans based on any timetables of growth. So what happens when you’re really at a disadvantage and you don’t know anything about the community you’re trying to build?

We found ourselves in this situation not so long ago. We were approached by a client who wanted to build a unique community in the gaming market. Sure, we’ve all played a few games here and there, but we’re far from experts on the industry or the culture and we couldn’t be sure where to reach people who might want to join this new community. The real question was, can community building be broken down into a more quantifiable process that follows patterns and rules? If we know how to build a community around a strictly crypto-based brand, could we apply the same logic to a gaming company?

Well, yes and no. Every project is unique, and in that way, there will always be surprises. But there are some general rules that can and should be followed. These actually apply to projects you feel completely prepared for as well. But just to prove how effective they are, this is the story of how we built a gaming community from scratch even though we aren’t gamers ourselves.

Step 1: Research

Every industry has its own main platforms that play host to active communities. Crypto, for example, revolves around Telegram and Twitter. But the situation is slightly different for gamers. In order to make the right decision of where to invest the bulk of our efforts, we pursued two different tactics:

  • Internet research: We read, searched and asked questions in all kinds of forums.
  • Experts: We contacted people we knew from the gaming industry and asked for their advice (networking is a valuable tool – but more on that in another article).

Eventually, we concluded that Discord was the best place to start.

**TIP – Language is also very important. It turns out that gamers don’t call it the “Discord server” but just “Discord”. It’s critical when working with a specific industry to stick to the appropriate language, otherwise, the community will automatically recognize that you aren’t a native.

So great, now we needed to get set up on Discord. But how do you do that?

Step 2: Finding a community manager from the industry

It’s possible of course to learn everything on the internet from how-to articles and YouTube tutorials, but we wanted to be properly professional. That’s why we set out to find someone from the gaming community to join our team as a community manager on behalf of our client. We looked for someone with intimate knowledge of gaming, who knew others in the industry and was familiar with Discord. This someone also needed to be prepared to accompany us through the early stages and stay on to manage the Discord.

Finding a community manager isn’t always easy, and the qualities you want in a community manager vary from industry to industry. In our case, we decided that the best way to go about our search was to ask for help from another company in the field that isn’t one of our direct competitors. We also asked the administrators of relevant Facebook groups to help us by posting wanted ads. We have a separate article with more tips on the process of finding the right community manager.

So, once we had a community manager to take care of Discord for us, the next question was where would the community members come from?

Step 3: Creating a content plan – choosing content

We then decided that the best way to bring people into this community would be to create something of value for them. This would be accomplished by providing content targeted at gamers. So, we went back to researching. We considered what would interest them and what kind of articles they read before beginning the process of creating content for them with articles like:

How will technology change the future of the gaming industry?

Esports explained – serious gaming for serious gamers

Step 4: What help is content if no one sees it?

This is an issue that any project trying to market itself can relate to: Where do you advertise? Obviously, there are the regular platforms like Facebook, Twitter, and Instagram and they can all be great places to start if you manage to target your audience properly. But communities exist on all kinds of platforms and it’s worth it at this stage to see if there are other places to take advantage of, even without a marketing budget.

For example, in the case of the gamers, we discovered that they are active on a lot of different subreddits that reach a massive audience of gamers who discuss interesting topics. Because we were trying to provide value before marketing anything, there was no problem posting our articles to these channels. It’s very important to take note of each group’s rules. They don’t always allow certain kinds of posts and new users are sometimes viewed with suspicion.

**TIP: It’s best to develop and nurture your user before trying to post your content, so you don’t get burned right out of the gate. Work your way into the group, make friends and be an active participant so that as soon as you post something it gets more attention and favor.

Step 5: We have friends! What’s next?

We slowly began to see activity in our Discord. The content we provided was interesting for them after all, and they decided to see what we were up to. But we weren’t merely forming a community of people with mutual interests, we had a product to promote. Now, after having proved our capability of providing value, it was time to go ahead with marketing ourselves.

That’s why we added a channel to our Discord about the project explaining who we are, what we do and why it’s of interest to our community members. We decided to base our operations on the recognized 20-80 method.

**TIP: Provide value 80 percent of the time and promote yourself 20 percent of the time.

Step 6: Collecting data

Now we have a home for our community (Discord), we have visitors, we have value and we have a promotion. But that’s not enough. We want to grow. We want more friends and more interest. So how do we move forward? At this stage, we paused for a moment to review everything that we’d already accomplished and we tried to figure out what practices worked the best so far and what didn’t work so well.

What we discovered is that the audience on Discord understands a thing or two. They want to be involved and they live online 24/7. There are so many communities of gamers and competition is so intense that community members have no reason to stay with us if we don’t provide them with the added value that they wouldn’t get anywhere else.

First and foremost, we found that gamers get that value from a community that is very… communal. The group needs to be active, full of discussions, stories and news and its members need to take an interest in one another. We also learned that a significant portion of gamers is young, often too young to have a bunch of money laying around to spend on stuff for games. That’s why game-related prizes and gifts provide excellent motivation for them to complete all kinds of different tasks.

**TIP: A community is made up of people. If you try to understand who the members of your community are, what characterizes them, what motivates them to take action and what they like, it’ll be much easier for you to make decisions and formulate a marketing plan.

Step 7: Gamification

We decided to take the data that we gathered earlier in this process and see how we could use it to meet our goal of growing the community and turning our product into a point of interest for gamers.

gam·i·fi·ca·tion – The application of typical elements of game playing (e.g., point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.

Generally speaking, we are true believers in the concept of gamification. We believe that it doesn’t matter what field you’re in, gamification is an amazing tool to push people forward and we use this technique whenever and wherever we can. In the case of gaming, we were dealing with people who we could only assume like games.

We created a few different types of games and tasks based on the two points we learned in the previous stage, encouraging involvement and handing out gift cards as prizes.

**TIP: We won’t reveal all of our methods here (we still need to keep a few secrets to ourselves), but we do advise you to study the concept of gamification in depth. You see it and experience it all around you every day without even knowing it. This is one article that we think will help you understand gamification and how to use it in your communities.

Step 8: Creating a community of ambassadors

Entire books could be written about building strong connections with community members and converting them into ambassadors as an excellent goal for any brand. In short, we can explain that ambassadors are community members who believe in your brand and/or your products. They keep in close contact with you and even get all kinds of bonuses for supporting you publicly. In our case, we decided that it would serve our interests well to have a strong community of gamers surrounding us that loved our product and would get excited ahead of its release.

So, we personally reached out to the more prominent individuals in the community and made efforts to bring them closer to us. We offered them gifts and bonuses for them to continue doing what they were already doing: talking about us in a positive manner. We didn’t even hide it from the community. We gave these individuals their own special roles on Discord to let the community know that these were trusted veterans who could answer questions about the product. This also created an interesting phenomenon in which people approached us and asked how they could become ambassadors as well.

**TIP: “One too many” marketing used to be the name of the game (think of one celebrity posting a photo with a product to reach many). But today, that can be revised to something like “many to many”. Why pay lots of money to one person when you can harness many people to help meet your goal? And that goes even deeper: Ambassadors are usually people who believe in your product before you give them bonuses or perks, making their endorsement far more authentic than a celebrity’s photo. There’s no one right way to do it. The qualities of ambassadors vary from community to community, as do the ways you can support them. What’s certain is that you can’t ignore this technic when building a community.

Step 9: Execute, repeat

At this point, we were confident in our position. Our community had a home and was gathering more and more members. We had supporters and fans and we had an active and vibrant community. But that’s still not enough. You always want to continue growing and drawing more attention. And why fix something that’s not broken? So we went back and repeated step 7, collecting data, looking to see what worked and what didn’t and using this information again to create a plan of action.

For example, we discovered that gamers don’t like it when people post inappropriate or unrelated queries. That led us to add moderators to enforce the rules while opening a channel called “Spam” where community members could chat about whatever they wanted without bothering the others.

**TIP: Listen to the members of your community! The idea to open a spam channel, which turned out to be successful, came from a community member. By listening to his suggestion, we found a great solution to our problem and made him and others see that we listen to the community and accept its suggestions, which in turn pushes its members to continue being active.

***EXTRA TIP: Give them credit! That community member, whose name was proudly included in our announcement of the opening of the spam channel, became an especially loyal community member.

As we’ve found out, and as you can see from our story, building a community is like creating a work of art. Each one is different, but certain techniques and templates give us a solid starting point. You can create really good music without any knowledge of music theory, but the odds of stumbling across something good are slim. We learn music theory for a deeper understanding of how music works that shows in the final production. The same is true of these 9 steps that anyone and everyone should be using to build communities around a brand, product or even a personality, whether you’re familiar with the topic or not.

5 tips for effective community management (or how we improved our community management strategy)

community management

Community management became a strategically critical tool for businesses in 2018. Many brands and companies have already understood that it’s not enough to place ads on various platforms and wait for customers to come to them. They need to reach out to connect with their customers, developing partnerships and maintaining a dialogue.

We’ve compiled 5 tips for you here that we discovered for ourselves over the past year and that helps us improve our approach to community management, reaching new levels of success.

1. Connections, connections, connections

It goes without saying that managing a community means you have to make connections with people (oops, we just said it!), but there are several ways to take advantage of this fact to your benefit. Proper practices and habits can turn just another community member into a loyal ambassador for your brand. But how do you do that?

First of all, even though you’re speaking on behalf of the brand or company (and probably from an official account), make conversation personable. Introduce yourself with your name. This simple initiative converts the conversation from one with a customer representative to one between two normal people. Second, use a common language in your conversations and generally try to be as accommodating and approachable as possible. Even if your brand tends to have a more serious personality with serious clients, everyone is tired of the pre-formulated, high-brow answers and comments. When you’re speaking with a community member, talk like a human being rather than a robot. A good example is closing your messages with community members in a regular and endearing way, like “good luck man” or “thanks dear” – whatever you might be comfortable saying in a conversation with someone you’re already a bit familiar with.

2.  Data collection is king

Your community managers speak every day with dozens of people. They visit a lot of different sites and make their way into many conversations online. It’s tough to follow all the info that’s flowing in front of you. And even if someone or some conversation seems inconsequential at the moment, they may become very important at a later date.

Figure out ahead of time what data is important for you to collect. Is it the names and details of the people you’ve spoken with? Sites you entered where there was a discussion about your brand? Forums that you discovered that would be of interest to your community members? Next, create a joint document for your employees to take note of all the information and data they collect along the way. Don’t forget to make it clear on the document exactly what kinds of data you want.

Let’s look at a real-world example that landed on our doorstep. Our client was searching for translators from within the community to translate a document into several different languages while offering prizes as compensation. At this point, the client didn’t have a pool of translators to connect to, so we had to research options online, advertise posts, attract people and formulate proposals from scratch. We decided to save the information of every translator we spoke to, including names, contact info, language and the deal each was offered. A few months later, when we encountered another client with the same needs, we already had a prepared list of relevant community members and we saved ourselves hours of extra work.

3. Technological aids

There’s no need to reinvent the wheel or develop a new program. In fact, you don’t have to work very hard at all when the internet is overflowing with dozens of platforms that exist solely to help you manage communities, grow them or connect to their members.

**Our tip: Every time you get a good idea and you’re conflicted whether or not to pursue it, take a peek at the world wide web! We’ve worked with over 5 platforms in the last year that have helped us reach our goals simply and efficiently, which is also how we found them. Whether you want to maintain an ambassador program, offer a community prizes to perform certain tasks or get off the ground with a viral competition for prizes, do a quick Google search before driving yourself nuts trying to figure out how to do it. As we said, community management is 2018’s hot topic and technology companies haven’t let themselves stay behind.

4. Be active and don’t stick to just the main platforms

Conversations between people exist across the internet, not only on Facebook and LinkedIn. These discussions represent an amazing opportunity for your community managers to network, grow your community or have a discussion with opinionated community members. Don’t limit yourself only to the main, well-known platforms. Look for the conversations that are opportunities for you.

Of course, one of the easiest ways to find these discussions is by using Google Alert. But since we’ve already decided to invest time and effort, there are a number of platforms that will effectively conduct this search for you and provide you with a comfortable interface for finding opportunities based on keywords and search terms.

We should also be thinking bigger and be more creatively in these terms. It isn’t nearly good enough to search for conversations with your brand name. Try to also search for conversations about the industry, products, services or points of interest for your community. Also, don’t forget to search for your company or brand name with common typos and errors. Awario is one example of a company that provides such services, but certainly isn’t the only one in the field that can be found with a quick and easy search.

5. Have fun

A community, especially an internet community, is a group of people with at least one mutual interest. Never forget that these are people, not numbers or profits. They are searching for belonging and others with similar interests to have conversations with them on a certain topic. Everyone wants to feel a part of something.

Enjoy it! Have lots of conversations, meet new people, build connections and form relationships with community members. Let your community managers take more human, less formal response so they can become an inseparable part of the makeup of the company. There’s nothing in the way of laughing and having fun. In fact, it’s just the opposite: if that’s the attitude your community managers carry with them, that’s the attitude they’ll get in response. When your community manager sits in front of the computer screen and laughs out loud because he’s having a pleasant conversation with community members, you know you’ve done something right.

Of course, all of this depends on the values of the company and how it wants to present itself. But, as we’ve learned, behind even the most serious company in the world stands a human being typing the text for a Facebook post.

Why community management is so important during post ICO?

community management

The biggest “buzz” word (though it’s really more of a phrase) of 2018 has to be, without a doubt, community management. This concept has been put front and center by the crypto industry, where a thriving system of community management isn’t just a marketing tool, but a prerequisite for any project’s success. So what is community management exactly? How is it different from marketing and why is it so important, especially in the post ICO stage?

What’s the difference between community management and marketing?

At first glance, these two seem extremely similar, even the same. But look again… and again if you have to. Understanding the difference between them is crucial for a brand to formulate a specific, well-targeted strategy. Let’s take a look at some points that distinctly make marketing, marketing, and community management, community management:

Marketing

  • Aims to convert views into sales
  • success is easily measured with quick and accurate analytics

Community management

  • Aims to create and maintain a pool of individuals with a joint interest in a brand and its products
  • Is fluid. Success can only be hinted at in numbers and analytics

As we can see, just by looking at these two points, marketing and community management have some important differences that need to be understood. But they also overlap in important ways. Both generally increase brand awareness. But community management isn’t about selling a product, it’s about creating interest through authentic participation and inquiry. Marketing reaches new customers (who ideally become a part of the community as well), but it also draws in the established community to make sales.

With an understanding of this symbiotic relationship under our belts, let’s look at another important question:

Why is community management so important?

Attention is one of the most important resources on the market today. Consumers are inundated with ads and convenient services. It used to be that you had to leave home in order to see an ad bigger than the brand name on your home appliances or electronics. But online, your eyes might inadvertently scan 50 ads in 10 minutes. You’ll ignore most of them, but you’ll probably take a greater interest in something you see shared by a friend, or posted to a group that caters directly to one of your interests.

That’s what community management is all about: word of mouth, internet style. Communities help create a more intimate sense of interest and belonging that no marketing campaign has given a consumer, ever. A well-managed community isn’t an ad. It’s a space for open discussion and sharing between members whose involvement makes it more likely they can be converted into sales at some point down the line. By participating, these lovely people help spread the word, increase brand exposure and drive sales more effectively than a traditional ad campaign.

Why community management is so important in post ICO?

Now that we’ve explained what community management is and why it’s so important, we want to discuss one more topic in depth: the post ICO phase.

In recent years, communities became a necessity rather than a luxury for crypto projects. After all, if there’s no community, who will buy the coin and support the project? The entire model depends on the establishment of a community. But the market has changed yet again. Without discussing why or how, many companies today are raising funds privately and feel that there’s “no need” for a brand community. Another important development is the evolving crisis in the crypto industry over the massive problem of fake accounts. A Telegram group with 100K members isn’t something to flaunt anymore. The automatic assumption of anyone that enters such group is that it’s is full of bots and fake accounts.

That’s a good example of the many projects that mistakenly scoff at the importance of communities and don’t even try to build one. Some ICOs even try to reach their hard cap without creating a Telegram group.

But everyone reaches a certain stage at which they understand that a community is hugely important for reasons far beyond reaching the hard cap and bringing in money for the post ICO project.

Some companies understand this at a relatively early stage and others only get it as they struggle after a successful ICO, but the conclusion is the same for both: without a community, the project is likely to fail (we say “likely” because, of course, there are exceptions to every rule).

So why is it actually so important to have a community in the post ICO stage?

  1. Users – Ok, you’ve raised money to create an amazing platform. You already have a working product and private investors have given you all the resources you need. That’s great, but who’s going to use your platform?! No community means no group of potential users. Without a community, there is no one that believes in your product or waits to use it with building anticipation; without that, you’ve got nothing. We all know that even the most amazing ideas can fail if users aren’t brought on board.
  2. Token holders – If your token is traded on an exchange (especially before you have released a completed product or implemented a system to affect its worth), its value will be decided by the rules of supply and demand alone. If you don’t have a community, then who are your token holders? Just big investors who bought huge amounts of tokens. Their value is low and there’s no demand because you don’t have a community! Who even knows about your token and why would they want to buy it? Meanwhile, the tokens you saved in lockup for your team that worked hard on the project, quickly lose their value.
  3. Product development – The product development stage is difficult and complex; support for a community could only help. The community can give advice, act as trial users, identify flaws and more, helping you perfect your product.
  4. Investors relations- It’s up to us to watch out for our investors. Strong community management and sending out a newsletter focused on providing updates on product development will keep investors close and give them the feeling of involvement that they’re looking for.

*Tip: FAQs have become a major tool in recent years as they help investors deal with questions they are likely to encounter along the way.

Community management post-ICO is similar in many ways to community management in non-crypto industries: You have a product or a product in development and you need to get it out there like any other company. A strong community that follows you from the ICO phase (even if they didn’t give money to the project) will make it easier for you to manage your sales efforts.

How to become an official Emissary!

community management

The Emissary Guild is a community for people who love ICOs and want to see them succeed. We have many kinds of friends: crypto enthusiasts, ICO contributors, bounty hunters, crypto influencers, translators and moderators. Together, we help ICOs reach their goals and get rewarded for doing so.

Our members, or to be precise – emissaries, are the most important things. Without them, we couldn’t do our job. Those are the people who help us spread the word if it’s by joining our bounty programs, translating Whitepapers into many languages or creating review videos… And we recognize their importance, so we make sure to reward them properly.

If you are a blogger, video maker, translator, Telegram moderator, bounty hunter or even just a crypto-enthusiast, you’re in the right place. We need you, and we’re 100% sure you also need us.

How to join the community

Our community has a home – our Discord! Click here to join!
In our Discord, you can find 2 types of rooms (channels):

  1. Public channels: can be found in the “Emissary Guild Community” and the “Discussions” categories. Those channels are open to everyone, including newbies. You can visit those channels, join the conversation and contribute your opinion.  
  2. Private channels: can be found in the special category: “The Emissaries”. The channels in this category are open only to our Emissaries!

So, what’s in it for you?

Only our emissaries, our loyal friends, will have access to the private rooms. In those private rooms, we will be posting all kinds of interesting offers, like:
Writing opportunities
Special bonuses for bounty hunters
Video making gigs
Translation tasks
Investment opportunities
And so much more…

Since we are working closely with ICO teams, we have the ability to offer cool special stuff to our community members! So this is why you definitely want to become an Emissary! Why would you skip this amazing opportunity? Absolutely no reason.

 How to become an Emissary?

To become an emissary and gain access to the private rooms, all you gotta do is bring 5 friends! That’s all.

How can you bring 5 friends?

  1. Create a private invite (don’t know how? Check out this video:  https://youtu.be/74pZkg6O9Es)
  2. Use your special link to invite 5 friends
  3. Every Monday, we will scan the invites and grant an emissary role to those of you who brought 5 friends!

Got any questions? Join our Discord and visit our #general channel to get in touch with the team!

Good Luck!

 

Discord for newbies!

community management

If you ask Wikipedia, “Discord is a proprietary freeware voice-over-Internet Protocol application designed for video gaming communities, that specializes in text, image, video and audio communication between users in a chat channel.”

In simple words, Discord is a communication app, much like Telegram or WhatsApp. It’s a place where communities can get together and interact with each other. The Discord app works with desktop and mobile platforms, combining the features of a chat lobby, a message board, and voice chats into one app.

We at the Emissary Guild have decided Discord would be the perfect home for our community (Join our Discord Here) Why not Telegram, you ask? After all, cryptocurrencies communities have taken over Telegram and everyone already knows how it works. Well, simply because Discord has some features and options that are not available in other apps.

We made a “Discord for newbies guide” just for you! Click Here

 

How to find a good community manager

community management

We’ve already established how critical it is to build an effective community around your brand and products. It’s the best tool we’ve got for meeting the diverse demands of modern marketing. Building a community and engaging personably with your users is the only way to go where they are and transcend the traditional boundaries between business and customer.

To build and maintain a good community, you’ll need a good community manager. Fantastic, where are you supposed to find one of those? Well, there are lots of ways to go about it. You could hire someone in house – an expert who will take on the job full time. You could also outsource the work to companies like Emissary Guild for the benefits of a well-established team of professionals with the resources of an entire organization at their disposal. If you delegate other tasks properly, you could even tackle some community building yourself, writing personal blog posts and communicating directly with users.

But, odds are that last option isn’t going to be very efficient in the long run. CEOs and higher-ups usually have their hands full making bigger decisions that trickle down to other departments rather than taking control of one aspect entirely themselves. So, how do you find the right person or team to build and manage your community?

Get a recommendation! – The best way to get someone you can trust is to network with others and get their recommendations. As long as you aren’t in direct competition, try to figure out how they went about building and organizing a community that successfully retained customers and helped expand their brands. Make sure that whoever you turn to for community management is somewhat aligned with what you’ve heard from others.

Now, what should you look for in a community manager? Let’s not forget how important it is to get this all right. As you’re basically looking for someone to do a job for you, you’ll want your community manager to have qualities similar to those of any other new employee you might hire.

  •         Understands the need for community
  •         Has experience with this type of outreach and
  •         Works with similar values to yours

Managing a community is something like sending a PR manager out to face the prying questions of the media. If they don’t understand the importance of what they do and if they don’t have the right experience to do it, they’ll be lucky not to fail. But failure can be learned from at least. Its values are the most important. If your community manager doesn’t believe in what you do, they could drag down the entire project.

That being said, managing a community is a highly personalized affair. Even the best experts can only form an initial strategy based on experience. Once the work begins, it’s a work in progress that requires constant reevaluation and incessant tweaking. Be sure you’re community manager is ready to take that on.

Why you need to build a community and How to use it to reach your customers?

community management

Remember the good old days? Marketing used to be so direct. Whether you wanted a product sold or just aimed to increase brand awareness, you paid to place an ad on a giant billboard in a visible spot or paid for space in a newspaper or other publications. Television ads were for the big boys with big budgets. Consumers did the rest of the work.

But oh how things have changed. Increased exposure to media and an inundation of brands trying to grab their attention has been demanding for consumers. The average consumer today is far more aware and far smarter about interacting with businesses than ever before. Consumers today have a better understanding of how advertising works and they are much more careful about where they make purchases.

So a billboard may increase awareness, especially if it truly stands out as unique in some way, but that awareness is short lived and quickly gets trampled by competing brands with strong advertisements online or anywhere else a particular consumer spends most of his time.

But the oversaturation of the online marketing industry has even made the internet a highly-competitive zone. Consumers who see a good ad online may be aware of that brand, but that doesn’t mean they’ll buy it. Instead, most consumers today have learned to see through the thick clouds of advertisements and prefer to rely on personal recommendations.

As it’s turned out, social media and messaging services are so much spaces for advertisements as they are spaces for satisfied customers to spread the word of their own volition. How many times have you written in a relevant group or asked your friends for recommendations for the best supplier or service for some solution you need? You’ve probably lost count.

What does this mean for businesses? As such recommendations continue to be so valuable, how can a brand influence the conversation and reach consumers in this space?

  1. Keep your customers happy. It’s never been more important to offer both a good product and good service together. There are all kinds of new tools of technology that should be leveraged to find out what matters to your customers and to make sure you succeed in those areas. Accessibility is a huge piece of the puzzle. Make sure customers can reach you across the plethora of social platforms online, and use your accounts there to connect with them on a more personal level. It’s easy to make headlines with a clever joke on social media that also makes your brand personable and emotionally as well as physically accessible to consumers.
  2. Keep the ads going. While your primary focus should be providing customers with an experience that will motivate them to recommend your business to others, you’ll still need to maintain a presence in advertising. Without reminding consumers that you exist, it’ll be hard to get their attention on social media and you may find yourself without many customers to keep happy in the first place. Just make sure the advertising you do is efficient and narrowly focused so you can spend more resources elsewhere.
  3. Build a community. What this multi-pronged approach amounts to is building a community around your brand and product. That means being active where they are online. Don’t just advertise AT them. Engage WITH them. Incentive customers to return to your store and your social media pages with events, discussions and other interactive material that sparks their interest. If you sell school supplies online, don’t draw up an ad that you have the best pencils on the market, write a blog about the materials kids need to succeed in school and create a group where kids can ask for study tips and find learning resources.

The world of marketing has changed, but that doesn’t mean businesses can’t change with it. The key is a community.

Why community feedback is so important

community management

Don’t fool yourself; you may be the genius behind a great new miracle product and the perfectly efficient business you’re trying to build, but you can’t do it all by yourself. You need an entire team of managers, developers, customer service representatives and even someone in charge of HR to take care of the team you’ve built. Oh, and there’s your community of course!

On the scale of familiarity and intimacy with your product, your community exists somewhere between your in-office team and the rest of the general public who probably don’t even know your brand. That makes the community your most lethal division of front-line troops as you move to conquer the minds of consumers around the world.

A happy community will spread the word

These troops are ideologically trained and their continued activity on the battlefield advocating for your product is evidence for others that your brand is one to believe it. But just like soldiers in a real war need to be supplied with food and ammunition to keep up morale and maintain their belief in what they’re fighting for, your community needs to be armed with a good product and know that they are being heard in the highest levels of the hierarchy.

Ok, have we gone too far with the military analogies? To put it simply, members of your community are often the first to try out what you have to offer and if they continue to believe in it, they’ll help you spread the word around the world. That means your products should align with and evolve according to their concerns and desires and they need to constantly be reminded that you’re listening.

Don’t forget, your product is only partially yours; once it’s out in the open, it mostly belongs to the dedicated community of users.

Improving the product

You may have envisioned your product being used in a very specific way, but users may see things very differently. Your community is the perfect testing ground to figure out how the general public will want to use your product and how you can improve it to meet their needs.

Feedback from the community should guide you towards a product or service that caters to the needs of more people, which translates directly into success and increased revenue.

So don’t be afraid to take advice from your community. They are your front-line troops, your filter between you and an entire planet of potential customers and a testing ground that will tell you what works and what doesn’t.