Be authentic in your communication – There is nothing worse than social updates that sound like a press release. It’s impersonal, boring and even patronizing at times. Ain’t nobody got time fo dat! You’re a consumer as well as an entrepreneur, so ask yourself, what kinds of content do you engage with from other companies?

Odds are, you don’t willingly interact with anything that’s too businessy – and you’re a businessman! Now imagine average consumers, worried about their own jobs, their families, their relationships and a billion other things; they’re only going to take time to engage with something that introduces extra value into their lives, and a product that might be a little useful sometimes isn’t enough. Your audience wants to connect with someone real.

Connection with a real, caring human being is perhaps the one thing we don’t seem to be getting enough of today. We are inundated with product, projects, responsibilities and endless entertainment options to keep us from breaking under the stress. Our lives have moved online and into our phones and many people are feeling the lack of honest connection with someone real.

No, your brand probably can’t satisfy any deep, emotional social needs, but you can be authentic at the very least and let the person on the other end know that they’re dealing with real people who care. This is often as simple as maintaining an approachable, down-to-earth tone in all your interactions with consumers, but it can also mean reaching out to your audience on a specific platform or just making yourself available.

The reward is an audience that wants to engage with you and will show more interest in your product. Besides, you’ll make lots of new friends and you’ll have a great time doing it!


Community management is an evolving field. Luckily, there are lots of communities around the web you can learn from and get help—whether you prefer Twitter, Facebook or LinkedIn.

/r/TodayILearned That’s the community to learn new things every day. This subreddit features interesting articles about uncommon knowledge. This subreddit is an interesting way to learn more about the world, plus the things you learn here make for good casual conversation during dates or group gatherings.


“Your people love being #part of a #community because they can have a free flow of information and research without working hard.”