Define success – They say that a journey of a thousand miles begins with one step. That may be, but what if you have no idea what direction you’re walking in? Well, that first step and those thousand miles won’t have taken you anywhere – nowhere that you wanted to be at least. Before you take your first steps as a community manager, you need to have some idea of where you want to go and what success looks like.

None of us can foresee the future and small corrections in direction will inevitably need to be made as you gather experience and are informed by new facts. You may not know the specific coordinates for your destination, but you need to at least know what general direction you’re headed in. Get as specific and detailed as possible. Are you looking to increase your audience size, get people to engage more, build audience retention or something else?

Why is this so important? Because knowing where you’re headed will help you map out the best way to get there. And without a map to guide you, you’re likely to run into some immovable obstacles that will upset your progress and force you into long detours and lost time.
Take our advice, the best thing you can do is plan well. Get an image of success in your head. How does it look? How does it feel? What specifically have you accomplished to feel successful? Use all the best information at your disposal at the time to pick a realistic, yet ambitious goal and plot your way forward.

Knowing what it is you want to accomplish will give you a solid framework and help focus your efforts. This will help make your work more efficient and build a character for your brand as your community sees you move forward with inspired energy.


Community management is an evolving field. Luckily, there are lots of communities around the web you can learn from and get help—whether you prefer Twitter, Facebook or LinkedIn.

Buff Discord community If you are a gamer that’s the place for you! Anyone can find a channel to relate to- gaming chat, weekly giveaways, MVP testers and much more. There are always active and enthusiastic community members that love helping each other.


“Your people love being part of a community because they can share experiences and best practice with other customers, therefore creating a richer brand experience for them”.  (#EmissaryGuildCommunity)